iBData

Date
Winter 2016

Client
Takeda

    A pilot digital technology program, Takeda launched a wearable device that manages inflammatory bowel disease (IBD) for patients. It provided a real-time monitoring of their symptoms that helped physicians create a personalized treatment plan. Therefore, Takeda reached out to my team to create an identity for this program. The name of the program is called iBData and these were the options I came up with.