The overarching objective of the new Pfizer.com is to change people’s perceptions of Pfizer and recognize that Pfizer is more than just a big pharmaceutical company—they are a scientific leader inspired to create a healthier world. As the art lead, I worked with my copywriter to maintain the core value of Pfizer’s identity—driven by science—through the article headlines. However, I took a modern approach in layout by using modular blocks to keep every information customizable to the individual user. By cross linking to different sections of the website, the user can navigate and create his own journey.

  • Client Pfizer Corporate