From Fall 2016 to Spring 2017
The overarching objective of the new Pfizer.com is to change people’s perceptions of Pfizer and recognize that Pfizer is more than just a big pharmaceutical company—they are a scientific leader inspired to create a healthier world. I worked on the new website as the art lead to keep the core of Pfizer's identity which is driven by science but make the website more approachable. Our solution is to treat every information as an interesting article that is customizable to the individual user. By cross linking to different sections of the website, the user can navigate and create his own journey.