Samsung America Inc.
Illustrated approach for Samsung 2012 Cameras print ad, which ended just at a conceptual stage, the main concept behind this project was, "what great wonders this camera can unleash!" but also the "wonders" of Samsung's 2012 Cameras. Since the main target for this SH100 WiFi enabled camera is catered towards a much younger generation that would constantly use photographs to express themselves and post them online, I tried a more whimsical and fun approach by illustrating photographs. The conglomerations of these photographs become a question mark, tying back to the original concept of wonderment.