One of my favorite projects is working on conferences. Working with multiple vendors on a big scaled project always gives me great satisfaction. OCREVUS' brand mark is a circle with two-toned brush strokes. So, in order to have presence on the conference floor where it is competitive, I used their brand mark to function as the "gateway" to their booth. The biggest challenge was the scale of the circle and its placement but in the end, the team came up with a smart solution where we placed the arch on the corner of the floor so that it doesn't block the customers' flow.

  • Role Designer
  • Client Genentech
  • Exhibit Producer The Taylor Group