Gutsy, our mascot for patients with short bowel syndrome, embodies hope and resilience. This serious and chronic malabsorption disorder affects both children and adults, often presenting significant challenges. To inspire and uplift our patient community, we created Gutsy—a little guardian angel symbolizing their courage and determination in the fight against the disease.

• Role Designer
• Focus Campaign Development, Character Design, Brand Launch
• Client Takeda Pharmaceuticals
• Credits Troy Polsley (Creative Director) + Christian Chavez (Designer)