The new Pfizer.com was designed to reshape perceptions, showcasing Pfizer not just as a large pharmaceutical company but as a scientific leader committed to creating a healthier world. As the art lead, I collaborated closely with my copywriter to preserve Pfizer’s core identity—driven by science—through compelling article headlines. To modernize the user experience, I introduced a modular block layout, allowing content to be customized for individual users. Cross-linking between sections enables seamless navigation, empowering users to explore and create their own personalized journey through the site.

• Role Designer
• Client Pfizer Corporate
• Developer Pfizer Corporate