Myasthenia Gravis, also known as MG, is an autoimmune disease in the neuro muscular junction that debilitates the patient's daily activities. The state of the current treatment for MG comes with a lot of side effects. For the DSA campaign, the team worked hard to amplify those harmful side effects through this tornado, coming out of a single pill. In terms of art direction, I worked closely with my creative director and a CGI animator to make this tornado campaign come to life.

  • Role Art Director
  • Client Argenx
  • Credits Troy Polsley (Creative Director) + Nik Ainley (CGI) + Jen Jewell (Senior Designer) + Michelle Bernstein (Producer)