Xifaxan was the first pharmaceutical brand I worked on, marking my entry into the world of healthcare advertising. This two-week oral treatment is prescribed for patients with irritable bowel syndrome with diarrhea (IBS-D). Collaborating with the award-winning animation studio Nathan Love, we brought Gut Guy to life—a memorable character designed to engage audiences and personify the treatment’s purpose with creativity and impact.

• Role Designer
• Focus 360 Brand Launch, Campaign Development, Campaign Rollout
• Client Salix Pharmaceuticals
• Credits Dom Orologio (Creative Director) + Bill Dunkle (Creative Director) + Nathan Love (CGI animator)